John M Jacobson

Having spent several exhilarating years immersed in the world of Red Bull and its dynamic partnership programs, I found myself in the heart of Vail Resorts at Heavenly Mountain Resort.

As a marketing video producer, photographer, and content provider, my lens captured the essence of not just skiing and snowboarding but the entire tapestry of South Lake Tahoe’s winter wonderland.

From the thrill of capturing early morning first tracks in the freshly fallen snow to documenting the heart-pounding action of winter sports, every frame aimed to convey the sheer joy and adrenaline of the mountain experience. The crisp mountain air, the crunch of snow beneath skis, and the breathtaking views—all meticulously curated to transport the audience to the heart of the winter playground.

Navigating through powdery slopes and documenting the adrenaline-fueled winter activities was just the tip of the iceberg. Beyond the thrill of downhill descents, I delved into the vibrant nightlife, explored the glittering casinos, and chronicled the pulsating energy of concerts and events. Each frame encapsulated the spirit of the season, from snow-covered peaks to the infectious joy of visitors relishing the crisp mountain air.

Yet, my lens didn’t stop at winter. As the snow melted, a new chapter unfolded, unveiling summer adventures and a different side of Heavenly. From mountain biking trails to serene hikes, the resort transformed, revealing its multifaceted personality.

However, none of these experiences would have been possible without the dedicated teams behind the scenes. The snowmakers and groomers worked diligently in the early hours, their efforts turning the mountain into a canvas of winter perfection. Their commitment ensured that every run, whether a challenging black diamond or a gentle slope, was a testament to the mountain’s grandeur.

In the world of Heavenly Mountain Resorts, it was more than a job; it was a shared passion for creating a haven for winter sports enthusiasts. As I reflect on those years, the memories linger not just in photographs but in the pulse of the mountain, the laughter on the slopes, and the camaraderie that comes with embracing the peak experience.