John M Jacobson

My work focuses on harnessing artificial intelligence to expand the possibilities of creative production. I develop AI-driven images, video, and interactive media that combine emerging generative technologies with strong creative direction and production strategy.

As an early adopter and tester of leading generative AI tools, I specialize in building workflows that integrate AI into real production environments. My work bridges creative, technical, and operational teams to refine prompts, evaluate outputs, and scale generative systems that support storytelling, product innovation, and brand initiatives.

Visionary Leadership
From AR to AI – in 2022 I transitioned from Producer to Project Manager, leading international teams focused on the development and refinement of generative AI workflows for Google. I directed prompt experimentation, testing frameworks, and iterative evaluation processes that improved output quality and reliability across image and video generation. This work helped translate emerging AI capabilities into scalable creative production systems supporting Google’s broader innovation initiatives.

Leading multidisciplinary teams of creatives, engineers, and strategists, I focus on building environments where experimentation and structured testing drive innovation. My role is to ensure that the collaboration between human creativity and artificial intelligence results in production-ready tools, scalable workflows, and compelling creative outcomes.

AI-Driven Image and Video Production
I specialize in developing high-quality visual content using generative AI tools and emerging creative technologies. From early concept exploration to final production assets, my work integrates generative workflows with established design and production methodologies.

Whether producing cinematic visuals, experimental AI imagery, or generative video content, the focus remains on creating work that is both technically sophisticated and creatively impactful.

Building Scalable AI Workflows
Beyond individual projects, my work focuses on building repeatable production systems for AI-generated content. This includes prompt development, output evaluation, testing pipelines, and collaboration between technical and creative teams.

By staying closely aligned with emerging tools and models, I help teams move from experimentation to reliable production processes that support large-scale content development.

Collaborative Storytelling
Storytelling remains at the center of my approach to AI-driven production. I work closely with creatives, technologists, and product teams to shape narratives that elevate the impact of generative media.

Whether supporting brand campaigns, experimental storytelling formats, or interactive experiences, each project is an opportunity to explore how AI can expand creative possibilities while maintaining strong narrative foundations.

Designing Meaningful Experiences
A core principle of my work is ensuring that technological innovation translates into meaningful user experiences. From AI-powered visual systems to experimental media applications, the goal is to create intuitive and engaging interactions that resonate with audiences.

By combining thoughtful design with emerging technologies, projects move beyond technical demonstrations to become experiences that people connect with and remember.

Looking Forward
The intersection of artificial intelligence and creative production continues to evolve rapidly. My work remains focused on exploring how generative technologies can support new forms of storytelling, creative collaboration, and scalable media production.

Each project represents an opportunity to push the boundaries of what AI and human creativity can achieve together.